Supporting British farming, one garment at a time
At GOAT, our heart lies with British farming. Discover how our brand is dedicated to giving back and helping farmers through challenging times. We believe in strengthening our local communities and celebrating the resilience of those who feed our nation. Join us in making a difference.
We Are Farming Minds.
We Are Farming Minds is a registered charity, set up to help raise mental health awareness in the rural communities of Herefordshire and support the wellbeing of farmers across the land.
Our commitment to British farmers
The most important thing we want you to understand is that the GOAT brand is built on putting more back into British farming. We are dedicated to helping support farmers through difficult times, ensuring their hard work is recognised and valued. Every purchase helps us contribute to this vital cause.
Inspired by resilience
Our inspiration for supporting British farming comes from a small but determined pygmy goat, embodying the spirit of perseverance to succeed against all odds. Farming is a challenging trade, often fraught with difficulties. Our aim is to make things a little easier for those in agriculture, reflecting that same determined spirit in our brand.
Wear your support with pride
After visiting this page, we hope you feel inspired and proud to support British farming through the GOAT brand. We want you to feel that when you wear GOAT clothing, you're not just wearing a garment, but a statement of support and a brand people genuinely want to wear because of the values it represents.
"It's fantastic to see a brand like GOAT truly committed to supporting British farming. Their passion shines through every piece, and I'm proud to wear their clothing."
"Lucy Campbell"